Client Overview

Trinity has been a contracted supplier with this client who are a global leader in healthcare and pharmaceuticals since 2006.

Over nearly two decades, we have developed a trusted partnership built on proactive service, consistent delivery, and deep sector expertise. The clients’ events team views Trinity as an extension of their internal operations, relying on us for strategic venue sourcing, commercial insight, and a hands-on, collaborative approach.

Ongoing Partnership

Our dedicated Pharma team ensures the client consistently benefits from:

• Expert UK and international venue knowledge.
• Strong, long-standing supplier relationships.
• Prompt and thorough responses to all enquiries.
• Skilled negotiation securing competitive rates and favourable terms.
• Ongoing post-contract support.
• Flexible, solutions-led problem solving.

Regular Teams calls, face-to-face site visits, and on-site event support ensure we remain a visible, responsive, and trusted part of their event delivery process, not just a name at the end of an email.

Project Brief

The client required a multi-day internal staff conference for 420 attendees.

Key requirements included:

• UK and Wales-wide venue search (new locations preferred).
• Option for split-site accommodation or a single-site solution.
• Consistent 4-star standard for all delegate accommodation.
• Two distinct evening events: one formal, one casual.
• Flexibility for future agenda changes.
• Efficient logistics and transport planning.
• Mid-range budget with high value expectations.

Our Solution

We approached the brief with fresh thinking, venue creativity, and agile delivery:

Venue Search

We used our in-depth knowledge of UK and Welsh venues to source a diverse range of properties, including hotels, conference centres, and blank canvas venues, with strong transport links and availability over the required dates.

Evening Event Options

From hotel function spaces to trendy street food venues and warehouses, we curated a wide selection of options, each offering a unique atmosphere aligned with the clients desired delegate experience.

Client Support

We arranged and accompanied the client on multiple site visits, offering in-person guidance and real-time venue consultation to align proposals with their event vision.

Flexibility in Planning

When the brief changed mid-way, adding a full day of regional meetings and switching a formal evening dinner to a more relaxed street party, we quickly adapted our recommendations, managing updated availability, costs, and capacity requirements across venues.

Confirmed Venues‍

• Main Conference: Eastside Rooms, Birmingham – also hosted 50% of the accommodation
• Accommodation + Regional Meetings: Leonardo Royal Birmingham
• Evening Events: Albert’s Schloss (night one) and Digbeth Dining Club (casual street party-style night two)

Commercial Value

Through our close supplier relationships, we negotiated cost savings of up to 31% across accommodation, venue hire, and catering, maximising value within the clients set budget.

Project Management

We held provisional space and negotiated favourable options across all shortlisted venues while final details were confirmed, ensuring no opportunity was lost due to availability or delay.

Results

• Seamless execution across four venues.
• Positive feedback from the clients teams on venue suitability, logistics, and event experience.
• Dynamic, high-energy evening events with memorable atmospheres
• Productive and well-attended regional cluster meetings.
• Strengthened trust and collaboration with the clients events team through on-site presence and hands-on support.

Get in touch

Want to know how we can support on your next event? Get in touch with us today.

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